In this paper, we proposed the novel digital watermarking for color still image using the characteristics of human visual system and the distribution of DCT coefficients. We insert watermark signal in the chromatic components of YCrCb color space according the characteristics of the human visual system that chromatic component are less sensitive than achromatic components. In order to extract the watermark signal, we use the relationship among the DCT coefficients of watermarked image without using original one. Simulation results show that the proposed watermarking method is better quality on invisibility than the conventional methods.