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B2B e-마켓플레이스 거래 형태에 영향을 미치는 요인에 대한 탐색적 연구: 사례연구를 중심으로
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  • B2B e-마켓플레이스 거래 형태에 영향을 미치는 요인에 대한 탐색적 연구: 사례연구를 중심으로
  • Exploratory Study of Factors Affecting Transactions in B2B e-Marketplaces
저자명
이호근,이태영,최은하,Lee. Ho-Geun,Lee. Tae-Yung,Choi. Eun-Ha
간행물명
Information Systems Review
권/호정보
2001년|3권 2호|pp.349-368 (20 pages)
발행정보
한국경영정보학회
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정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

The purpose of this research is to investigate economic factors that determine characteristics of B2B e-Marketplaces. From a previous research work, we classify B2B e-Marketplaces into four forms: MRO Hubs, Catalogue Hubs, Yield Managers, and Exchanges. This classification is based upon "What businesses buy" and "How businesses buy." In an attempt to identify economic factors that determine e-Marketplace forms, we employ three economic factors: buyer/seller relationships, features of products traded, and characteristics of industries or markets. Through extensive literature reviews, we have selected six variables which can be used to explain reasons for different e-Marketplace forms: asset specificity and information asymmetry for the buyer/seller relationship, standardization and price variability for the product features, entry barrier and market volatility for the market characteristics. This research conducts six in-depth case studies to explain that "Why different forms of e-Marketplace emerge?" The research framework intends to provide link between e-Marketplace forms and six economic variables. Six case studies are based on interviews with CEO or team managers of e-Marketplace firms. This study has found six economic variables, explaining well reasons for different e-Marketplace forms. Research findings are summarized as propositions so that survey-type research can be conducted with a large number of samples in the future.