A comparison of fully developed heat transfer and friction factor characteristics has been made in rectangular ducts with one wall roughened by five different shapes. The effects of rib shape geometries and Reynolds number are examined. The rib height-to-duct hydraulic diameter, pitch-to-height ratio, and aspect ratio of channel width to height are fixed at $e/D_e=0.0476$, P/e=8, and W/H=2.33, respectively. To understand the mechanisms of the heat transfer enhancements, the measurements of the friction factors are also conducted in the smooth and rough channels. The data indicate that the triangular type rib has a substantially higher efficiency index than any other ones in the range we studied.