The heat transfer experiment in a pilot scale latent heat storage tank as a solar energy storage system for the hot water supply was carried out. The latent heat storage tank was consisted of three parts; Outer shell for hot water from solar collector, PCM storage vessel in the middle of the tank and immersed coil in the PCM vessel for hot water recovery. The heat storage tank has the dimension of 115 cm in height and 32 cm outside diameter. Paraffin wax (m.p = 55.4C) and sodium acetate trihydrate (m.p = 58 C) were employed as the PCM this study. Experimental variables were inlet temperature and flow rate of the hot water for heat storage stage and cold water for heat recovery stage. Temperature profiles, heat transfer coefficient and the efficiency of heat storage $(Q/Q_{max})$ and heat recovery $(Q/Q_{max})$ were determined for the paraffin wax and inorganic salt respectively.