In this paper, We study the development of Quality Competitiveness Assessment System(QCAS), which is a computer software developed to support the assessment criteria. It, first, describes the structure of the assessment criteria and the quality competitiveness model developed for promoting quality management. QCAS is then further explained by delineating its design, functional characteristics, and feedback from the experts. A systematic procedure is also proposed for possible application of QCAS in real world situations. Finally, This research propose a systematic procedure that can be used to apply QCAS in setting up a long-term plan for continuous quality improvement.