- 삼성반도체의 현지화 전략
- Samsung Austin Semiconductors: Its Adaptation, Survival and Growth
- ㆍ 저자명
- 노전표,Noh. Jeon-Pyo
- ㆍ 간행물명
- 산학경영연구
- ㆍ 권/호정보
- 2002년|15권 1호|pp.47-58 (12 pages)
- ㆍ 발행정보
- 한국산학경영학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Samsung Electronics has 25 production bases, 36 marketing subsidiaries and 23 overseas offices in 46 countries around the world. Samsung Electronics global strategy involves seven main regions: North America, Europe, Southeast Asia, Central Asia, China, the CIS and Latin America. Samsung Electronics is dedicated to helping the local communities where it does business, helping to advance local economies and develop products that best suit local needs. This case attempts to introduce the localization strategies of Samsung Austin Semiconductors especially with respect to the community service programs. Samsung Austin Semiconductors develops a framework for a firm to adapt in a foreign environment creating corporate citizenship. This model surely helps the firm to adapt, survive and grow even in a hostile foreign environment.