- 인터넷쇼핑몰의 고객불만처리 서비스에 대한 고객의 평가
- ㆍ 저자명
- 박상미,송인숙
- ㆍ 간행물명
- 한국가정관리학회지
- ㆍ 권/호정보
- 2002년|20권 3호|pp.113-124 (12 pages)
- ㆍ 발행정보
- 한국가정관리학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this study was to identify the subarea of customer complaints handling service and to accomplish the data for an improvement of complaints handling get service through the evaluation of the importance and performance on customer handling service as subdivisions of customer complaints handling service. The data were collected 303 female/male, 20-30 age by outline survey. The major findings of this study were as follows: 1) The subdivisions of customer complaints handling service were classified into four different factors ; promptness, empathy, information, policy factors. 2) As the subdivisions factors, importance was promptness, empathy>information>policy factor and performance was empathy>information>promptness>policy factor in order. 3) There were question asking the performance evaluation of influencing the total satisfaction of customer complaints handling service. There were promptness, empathy of performance evaluation of influencing the total satisfaction.