- 한국과 미국의 패션마케팅 교육에 관한 연구 (제 1 보)
- ㆍ 저자명
- 이윤정
- ㆍ 간행물명
- 한국의류학회지
- ㆍ 권/호정보
- 2002년|26권 5호|pp.727-736 (10 pages)
- ㆍ 발행정보
- 한국의류학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This research aims to compare fashion marketing education in Korea and in U.S.A.. Based upon on-line and off-line survey to university professors in both countries, this study analyzes their responses including subjective opinions concerning educational conditions, methods and performance. The responses are analyzed by ANOVA and Chi-Square Test in a statistical software package, SPSS. As a result, it shows that the education in Korea is substantially different from that in U.S.A.. In educational condition, in particular, more significant difference between two countries exists in terms of professors than in terms of educational environment. Also educational performance differs between them more in enhancing practical ability of students than in promoting motivation of students.