It has many variables and factors to design the friction materials for automotive brake pads. The purpose of this study is to develop the proper method for design of low-cost and to know friction characteristics of each raw materials. For the purpose of examining the effect of each major raw materials, we used the Taguchi L9(3$^4$)orthogonal matrix and 1/5 scale dynamo machine for evaluation of the friction characteristics of composite brake pads. By adapting the Taguchi method, it is easy to investigate the influence of each component in complicated composites friction materials. After analyzing the testing results by the Taguchi method, the effect of factors and levels influenced friction behavior was studied.