For the purpose of development of a GDI engine, the in-cylinder phenomena, such as the spray behaviors, fuel distributions, unburned fuel, and flame characteristics were investigated in a single cylinder GDI engine. The GDI engine was equipped with a swirl type electronic injector and SCV(Swirl Control Valve). PLIF(Planar Laser Induced Fluorescence) system with KrF Excimer laser was used far the measurements of fuel distributions. The effects of the injector specifications, such as the spray cone angle and the offset angle on the in-cylinder phenomena were investigated. As a result, it was found that the injected fuel collided with the bottom of the bowl and moved upward along the exhaust side wall of piston bowl. This fuel vapor played an important role in the instance of spark ignition. The unburned fuel and flame characteristics were greatly influenced by the injector specifications.