The test method using simulator to objectively measure the steering feel from several drivers was proposed. It has also described the ideas to analyse the principal factors affecting the steering feel of the driver using the correlation analysis of the measured data and the questionnaire. Proportional Derivative(PD) controller has been used to measure the steering feel, and the control parameters have been selected to obtain the optimal steering feel. Membership frictions of Sugeno fuzzy model are constructed from the assist torque values calculated from PD controller at each steering state. Moreover to verify the performance, this fuzzy controller has been compared with the another fuzzy controller of which membership frictions are derived from the knowledge of drivers. As a result it can be concluded that the proposed fuzzy controller improves the steering feel at each steering state more than any other conventional methods.