This study was conducted to analyze the wearing practice and the purchasing characteristics of household rubber gloves in order to obtain the product demands for quality improvement. The effects of wearing time per day and demographic characteristics on those were evaluated. A questionnaire was developed and administered to 494 housewives. Statistical tests such as descriptive analysis, crosstabs, factor analysis, one-way ANOVA, were used to analyze the data. The results indicated that housewives were largely divided into two groups according to the wearing time per day. One group wore gloves more than 3 hours a day, while the other wore less than 3 hours. We found that there were significant differences in the wearing practice and the purchasing characteristics between these two groups. It showed that the quality improvement of household rubber gloves should be achieved in a point of view of the comfort feeling and easiness in wearing and taking off. The housewives showed positive attitude toward pliability and necessity, while negative altitude toward dryness, comfort and mobility in wearing. The household rubber gloves were identified as the necessities which is so familiar and common that only a few of demographic characteristics have effect on.