Collaborative product commerce(CPC) involves many people working together with heterogeneous and distributed software applications. For such an environment, Workflow Management System(WFMS) can be useful for coordination of people, software agents and processes. It provides diverse services including automatic work muting, project management continuous process improvement and application integration. However, there are some limitations to apply WFMS to CPC environment due to inflexibility and lack of design support facilities. This paper identifies the problems and addresses possible approaches to overcome the difficulties.