The purpose of this study was to develop a production line using simulation method, which could improve work allocation, labor utility and productivity. Using simulation software AIM, a simulation model of functional sports wear assembly line was developed. A functional sports wear production factory were analysed to gather data necessary for this research. Factory layouts, production facilities, work time of each unit jobs were investigated. The data obtained were used as to build a base simulation model. Then, the base simulation model was verified using the obtained data, such as daily productivity. Using simulation method, low alternative production plans were suggested, which were to enhance productivity, and work efficiency and to reduce queue length and throughput time.