This paper propose the Fuzzy AHP(Analytic Hierarchical Process)-based negotiation support (FAHP-NEGO) mechanism to support the dynamic negotiation process in Electronic Commerce(EC). Negotiation is a form of decision-making with two or more actively involved agents who can not make decisions independently, and therefore must make concessions to achieve a compromise. Having concerned that point, the theoretical framework of FAHP-NEGO mechanism is presented by means of fuzzy membership functions and AHP. This mechanism encompasses both qualitative and quantitative conditions, and the use of multiple negotiation procedures for solving the electronic negotiation problem, adjusting the fuzzy membership function, and restructuring the problem representation. A hypothetical example of a healthcare products purchase is given to illustrate the quality of the proposed mechanism. The results showed that the Fuzzy AHP-based negotiation support mechanism could reflect both qualitative and quantitative conditions in EC. The implications of the study for future directions of research on electronic negotiation support modeling and systems are presented.