- E-마켓플레이스의 활용도, 경쟁우위 기대수준, 인지된 장벽, E-비즈니스기반구조 간의 인과관계에 관한 연구
- ㆍ 저자명
- 나승덕,이웅규
- ㆍ 간행물명
- 정보시스템연구
- ㆍ 권/호정보
- 2002년|11권 1호|pp.105-127 (23 pages)
- ㆍ 발행정보
- 한국정보시스템학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The objective of this study is to analyze factors affecting usage of b2b e-marketplace. For this purpose, we suggest a research framework where the factors are e-business infrastructure, expectation of competitive advantages and perceived barriers with current and future usages as result variables. For empirical test, 219 companies are surveyed and 177 valid ones among them are analyzed. In result, e-business infrastructure and competitive advantage affect to both current and future usage positively and perceived barriers affect to future usage negatively. The results shows the following two: First, many companies expect improvement of competitive advantages such as bargaining power and efficiency by usage of e-marketplace. Second, for more aggressive usage of e-marketplace, it is important not only to build e-business infrastructure but also to resolve perceived barriers.