Web mining is an emerging science of applying modem data mining technologies to the problem of extracting valid, comprehensible, and actionable information from large databases of web in e-Business environment and of using it to make crucial e-Business decisions. In this paper, we present the noble framework of data visualization system based on web mining for analyzing the characteristics of on-line customers in e-Business. We also propose the framework of forecasting system for providing the forecasting information of sales/purchase through the use of web mining based on artificial intelligence techniques such as back-propagation network, memory-based reasoning, and self-organizing map.