Modern society is called as an intelligence society that many companies need information and intelligence as factors for good production. So many knowledge workers want to seek information by himself easily and effectively. As a result of this study, the using search engines in internet is not effective for the competitive intelligence. This thesis suggests some methods for effective searching methods for competitive intelligence. The first method is intensive searching for special site and the second is customized information service and the last is using of the limited function in search engines.