In this paper, we designed and implemented Avata construction system using XML(extensible Markup Language) and SVG(Scalable Vector Graphic). The Web character created with Avata(or Web character) construction system are displayed in same (on without damage of image, regardless terminal type and user can modify and change image easily in form that want. Compare with existing Web character system, the Reusability of web character part element Is increased greatly with Avata construction system of this paper. Because SVG is described by text, graphic retrieval is convenient, and applications can use easily SVG document. Also, SVG can create web graphic document dynamically with database because can access easily in all graphic primitives of line, Polygon, text, image etc. As well as web character using study finding, we may develop usable technology to some contents on World Wide Web.