This paper develops a novel robust information hiding technique that uses channel codes derived from the error-correcting coder. The message encoded by the cover encoder is hidden in DCT transform domain of the cover image. The method exploits the sensitivity of human eyes to adaptively embed a visually recognizable message in an image without affecting the perceptual quality of the underlying cover image. Experimental results show that the proposed data hiding technique is robust to cropping operations, lossy JPEG compression, noise interference and secure against known stego attacks. The performance of the proposed scheme with turbo coder is superior to that without turbo coder.