Nowadays, the most serious problems in ac PDP are high cost and complex manufacturing processes. To solve these problems, fence electrode structure, which eliminates the need for expensive transparent electrodes, has been newly suggested. But it has a lower luminance and luminous efficiency than the conventional stripe type electrode structure. In this study, an improved fence electrode structure has been suggested in order to improve luminance and luminous efficiency. The experimental results show that the luminous efficiency of suggested structure is 25% higher than that of conventional fence electrodes.