The brand name is considered as an essential part of the brand and the foundation for any marketing communication efforts. The tremendous and ever in creasing cost associated with new brand introductions has prompted companies to take great care in the creation, pretesting, developing, and managing of new brands. Creating new brand name is not an easy task. A brand name should appeal to the customer while at the same time clear trademark registration - two goals that can sometimes be conflicting. This study is on the strategic establishment with success e-brand for e-business.