A joint venture approach to the marketing, organization, and execution of a project should be considered when the combined strengths of two or more entities result in a joint organization with unique credentials in a targeted business area. A joint venture is based on a complementary relationship: one party may lack one or more major elements needed for market penetration, such as technology, design-construct capabilities, geographic location, or financial strength; the other party should be able to compensate for these areas of weakness. The purpose of this study is that suggests the development direction of a joint venture, the proper organizational approach