- 외래관광객의 패션상품 구매동기의 측정척도 개발에 관한 연구
- ㆍ 저자명
- 조지현,서철현,장경수,Cho. Ji-Hyun,Suh. Chul-Hyun,Chang. Kyung-Soo
- ㆍ 간행물명
- 한국생활과학회지
- ㆍ 권/호정보
- 2002년|11권 2호|pp.197-209 (13 pages)
- ㆍ 발행정보
- 한국생활과학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
The purpose of this research was to develop of measured scales for purchasing motivation of inbound tourists about fashion goods. A self-administrated questionnaire survey method was conducted among foreign tourists visited in Dongdaemun market. Data from 615 of inbound tourists were analysed by using factor analysis. As the results of the survey, 6 factors related purchasing motivation were derived; satisfaction, practicality, fashion, memory of tourism, eonomy and impromptu. The adequate indexes were shown from final models, such as RMR=.047, SMSEA =.043, CFI=.935, GFI=.956, AGFI=.937 and NFI=.888. It means that these values are appropriate to the measured scales for purchasing motivation of inbound tourists for fashion goods.