Considering the present outdoor environment of city landscapes, the improvement of well-formed street landscapes is a very important issue in Korea. At this point of time, it is very meaningful to understand the sign design and the planning condition of buildings and examine various problems about this and the possibilities for improvement. Thus the purpose of this study is to accumulate basic data to establish design guideline and visual factors for the sign design for useful environment. The conclusions of this study are as follows: to understand the factors of sign designs is through survey and analysis of building condition and city landscape. Planning factors for outdoor advertising design should be developed systematically and more fit to the street environment and designers in the aspect of control and guidance.