- 가상 커뮤니티의 사회적 기반요소가 커뮤니티 활성화에 미치는 영향에 관한 실증 연구
- ㆍ 저자명
- 김효근,이경연,강소라
- ㆍ 간행물명
- Journal of information technology applications & management
- ㆍ 권/호정보
- 2003년|10권 1호|pp.35-46 (12 pages)
- ㆍ 발행정보
- 한국데이타베이스학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
This study focuses on the effect of Social Scaffolding of virtual community on its growth and thrift. The research model proposed in this study is that communities, which have goof social scaffolding, tend to grow and thrive. Social Scaffolding refers to those aspects of a site Purpose, Places, Profiles, leaders, Roles, Rules, Cyclic Events, integrating with the real world, and Subgroups. The data were collected from 100 virtual communities in Daum Communications and analyzed in this study. Multiple regression is used to analyze the relationship of variables. The result is following ; purpose, loaders, rules, integrating with the real world support the effects of social scaffolding of virtual community on its growth and thrift, but profiles, roles, cyclic events do not. The result of this study implies the importance of social scaffolding of virtual community for re-searches, and developers.