- 한국과 일본의 패션마케팅 교육에 관한 비교 연구
- ㆍ 저자명
- 이윤정
- ㆍ 간행물명
- 한국의류학회지
- ㆍ 권/호정보
- 2003년|27권 6호|pp.725-734 (10 pages)
- ㆍ 발행정보
- 한국의류학회
- ㆍ 파일정보
- 정기간행물| PDF텍스트
- ㆍ 주제분야
- 기타
Fashion Marketing is gaining more importance as Korean apparel industry undergoes ever-increasing competition and consumer power. As a result, Fashion marketing education come to play a more significant role in university level. This empirical research aims to compare fashion marketing education between Korea and Japan, owing to mail survey to university professors in both countries, regarding educational conditions, methods and performance. The results show that Korean education overall dominates Japanese one in terms of educational methods and performance. But Korea lies behind Japan in some educational conditions, such as class size, industry-university cooperation and age structure of professors, which needs to be improved.