In the present study, hot forging process for a lower arm connector of an automobile was investigated. An FEM code, DEFORM-3D, was used to analyze the process and the process parameters, such as temperature, strain and strain rate, were obtained. The microstructure of the connector was predicted by applying the Sellars and Yada microstructure evolution models to the process parameters. The method of microstructure prediction used in the present study seems to be effective for the quality assurance of a forged automotive product.