Hot rolled strip is cooled by air and water in Run-Out-Table. In this process, phase transformation and shape deformation occurs due to temperature drop. Because of un-ideal cooling condition of ROT, irregular shape deformation and phase transformation arise in the strip. which affect the strip property and lead to the residual stress of strip. And these exert effects on the following processes, coiling process, coil cooling process, and re-coiling process. Through these processes, the residual stress becomes higher and severe. For the prediction of residual stress distribution and shape deformation of final product, Finite element(FE) based model was used. It consists of non-steady state heat transfer analysis, elasto-plastic analysis. thermodynamic analysis and phase transformation kinetics. Successive FEM simulation were applied from ROT process to coil cooling process. In each process simulation, previous process simulation results were used for the next process simulation. The simulation results were matched well with the experimental results.