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홈쇼핑 의류제품 구매실태와 구매 만족도 : 청주지역 주부를 대상으로
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  • 홈쇼핑 의류제품 구매실태와 구매 만족도 : 청주지역 주부를 대상으로
저자명
최종명,손부현
간행물명
服飾文化硏究
권/호정보
2003년|11권 4호|pp.500-512 (13 pages)
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복식문화학회
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정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

This study was performed to help on the activation plan the purchase of apparel by shopping(catalog/TV/Internet) through investigating and analyzing elements related with apparel purchasing practice, purchasing satisfaction degree, and information demand. The subjects were 165 housewives residing in Cheongju who had bought apparel through home shopping more than once. The questionnaire survey was conducted from July to August, 2002. The results of this study were as follows: 1) Housewives had most a lot of occasions that purchased clothing through TV shopping among home shopping method. 2) Major clothing items that purchased through home shopping were underwear and casual wear. 3) Satisfaction for apparel product purchased via home shopping was difference partially item wise. 4) Respondents were satisfied with design, color, sewing state, but dissatisfied with size and materials. 5) When purchasing apparel through home shopping, respondents recognized the necessity of information on size, exchange/refund/returned policy, color, design, resolution of the product picture, care of instruction, texture and detail of apparel.