As the technique of automobile industry is being advanced, the advancement of vehicle ride is being required. In order to achieve this purpose, the study on the vibration which are produced by moving vehicle is carried out actively. In order to analysis, the tire vibration characteristics for passing over a cleat, the tire is modeled with 7-DOFs (degree of freedom). The model is verified against simulations and experiments. The effects of proposed tire design parameters such as the tire tread rubber, tread ring, apex are considered. According to the results of analysis, the tire design parameters that can reduce the tire and wheel vibration quantity are conducted.