This study is to investigate the important factor for household private education expenditure. Especially, this study analyzed the influence of financial management characteristics. For this, the income level is classified by comparative poverty and analyzed the influence power The data for this study was "the Korean Labor Panel" conducted by Korea Labor Institute in 2000. The result showed the demographic factors by the income level and financial characteristics have big difference. Also, income level affects private education expenditure. For lower income level, demographic factors affect more than financial factors. This result explained the private education expenditure as luxurious goods. For middle income level, financial factors affect more than demographic factors. This explained the private education expenditure as choice goods. For upper income level, the private education expenditure was explained as investment goods.