The objectives of the study were to analyze the current conditions of the“NONGCHON ILGAM GATCI”project (an income generating project for rural areas) and to suggest possible improvements. Among the 567 business which have been supported by the project, implemented in 1990 by the Department of Rural-Home-Improvement of the Rural Development Administration, 361 (63.7%) can be categorized as being in the self-supporting stage. Another 126 (22.2%) can be said to be in the incubation stage. Data for the case study was collected from 20 project sites. The“NONGCHON ILGAM GATCI”project has been progressing successfully when compared with other rural development projects. However, there are still some problems. Among the problems are the lack of a business mindset and management abilities in individuals, and the fact that the businesses and their products are not well hewn on the market. To remedy these problems, education toward improving business and management skills, a unified public relations system, and institutional support from the government are greatly needed.