Although the Free Trade Zone(FTZ) are actually competing with various strategies, the definition and structural understanding of activation strategies are not known very much Therefore this study has launched from this fact, and has the objective of obtaining the structural model for activation strategies in Gunsan FTZ, and understanding the components of activation in these region The process began by abstracting the components that composed the success factors in FTZ through recent research, and grouping it by the most core components. Also, by using the FSM(Fuzzy Structural Modeling) method to understand the structure of the grouped components, and the structural model for activation of FTZ was able to obtain as the result. When analyzing the obtained structural model, expansion of tax reduction, flexibility of law systems and good business environment came out to be the most important component groups, and especially flexibility of law systems and good business environment were the most effective component that effected all the other components overall.