Traffic congestion stems from the widespread desires of people to purse certain goals that inevitably overload existing roads every day. he a transportation policy, congestion toll system has been implemented in Seoul, since 1996. The growing concerns on whether the system would achieve sustained results in the future motivated us to investigate the effectiveness of this policy. Developing and running the congestion toll simulation model, we find that this policy is not an effective policy in the long m. The paper indicates the power of system dynamics approach as a tool for evaluating complex policy like a congestion toll, and suggest that city transportation policy maker should approach the problem with systems thinking and analyze the effectiveness of policy on the basis of understanding the dynamic relationships among subsystems.