This thesis reviewed following issues that are required in the policies and reaction strategies in the ubiquitous computing environment that continuously create domino effect of changes on the technology, services and business models. - Search for solutions in relation to timing difference of customer needs and emerging technology. - Deployment of management structure that is capable to adapt and react to environmental changes - Re-establishment or re-structuring of policies with the changes to portfolios. Thus, for the IT industry and ubiquitous computing strategies and policies which is based on intangble services and businesses that are accompanied with domino effect changes, must firstly consider above factors then establish the systematic architecture.