Recently, a new concept of telecommunication system, utilizing stratospheric platforms such as airships or airplanes, has been proposed. This system aims to provide broadband multimedia services, i.e. high-rate multimedia service, high-rate internet service, and leased line service. In this study, operation concept of the system is defined and by allocating required functions on the system and its subsystems, conceptual design of the ground control system for the stratospheric platforms is established and proposed.