One of the most important issues in AC PDP is the improvement of luminous efficiency. One possible method for achieving this aim is by increasing Xe partial pressure in discharge gas mixture. The increase of Xe ratio, however, causes the driving voltage to rise, even if brightness is increased. In this study, a new electrode shape is proposed. A test panel fabricated by using a new electrode shows that efficacy has improved by 25 % and sustain voltage has decreased by 20 % compared with the conventional structure.