Total image consists of body analysis, fashion coordination, and manners. This stydt will be utilized to develop a clinic program using the concept of total image, with a focus on manners, which is important in the modem age. The manners was examined m the following categories; the importance of manners, level of manners, he order of manners sents felt important, and contents of manners the subjects deemed necessary. The research was conducted using 400 male and female college students living In the Daejeon area. The data were processed statistically using the SPSS package, and administered the frequency and percentages, andthe $x^2-test$. Results are as follows. Both male and female students acknowledged manners as a significant factor in forming the total image, and they possessed a medium level of manners. College students felt the importance of manners in the following order: everyday life manners, facing manners, telephone manners, and fashion coordination manners. There was a difference between male and female students in the contents of manners. Whereas manners the subjects deemed necessary for male students were facing manners(name use, introduction, handshaking, card exchange), everyday life manners(drinking, moking), those for female students were telephone manners, facing manners(greeting, expression), everyday life manners(individual life, eating, visiting), fashion coordination manners(special occasions, interviews. invitations, MT).