An examination of the previous works regarding the concept of "fairness" in the journalism revealed that the concept is widely used but remains inadequately defined. Furthermore, there is much less agreement about the characteristics defining "fairness" in the literature. Thus it has often caused disagreement among people who have different political perspectives in the judgment about any media coverage. I suggest a reconceptualization and extension of the construct "fairness" in order to reduce the ambiguity and conflicts in the judgment of fairness among people. Most importantly, drawing on the concept of "autonomy," I attempt to fill in the gap in the model of "fairness." According to the logic of "autonomy," the "fair" press can not exist without the freedom of the press. In other words, all external/internal constraints, which intrude on the freedom of the press, encroach the "fairness" of the press. Thus, the freedom of the press is necessary condition for the fairness in the journalism. However, the freedom of the press is not enough to realize the fairness in the journalism. It needs the sufficient rendition, which is the "autonomy" encompassing the ability of news organization, journalists, and audiences that they resist to any constraints against neutral value. Consequently, the emphasis on the "autonomy" which keeps neutral value perspectives will contribute to reshape the framework for evaluation of "fairness" in journalism.