A new electrostatic rotary atomizing painting equipment using air turbine was developed for high transfer efficiency. Based on the overall design requirements of painting equipment, basic design specifications of the equipment parts such as air turbine and atomizing disk ate defined from the present conceptual design model. Air turbine is designed with the section profile of NACA airfoil, and its internal flow field is analyzed by commercial CFD code. Atomizing disk is designed to achieve the ligament type spray of paint with the use of visualization technique. Various experiments and tests are conducted to investigate the spray and the transfer characteristics of newly-designed painting equipment, and the measurement results are compared with the those of conventional painting equipments. The comparison results show the present painting equipment is superior to the conventional ones in the aspects of transfer efficiency and coating surface characteristics.