The experimental study on flow and heat transfer characteristics was conducted to investigate and to compare the performance of swirl jet by a twisted tape as a swirl generator with the performance of impinging single circular jet in fully developed flow tube. The effects of jet Reynolds number(Re=8700, 13800, 20000, 26500), dimensionless distance of nozzle-to-plate(H/d=2, 4, 6, 8) and swirl ratio(S=0.11, 0.23, 0.30) of the jet on the local and average Nusselt number have been examined. Measurements of local heat transfer rate and flow patterns on the jet impinging plate were used naphthalene sublimation technique and flow visualization technique respectively. Mean velocity and turbulence intensity of the jet along the centerline were measured. With a twisted tape in the nozzle exit, average Nusselt number at the around area of stagnation point were higher than those without the twisted tape at H/d=2, 4 and with the increase of Reynolds number. With a twisted tape in the nozzle, in the case of H/d=2, Re=26500 and S=0.11, maximum local Nusselt number at the region of y/d=0 and x/d=0.44 was obtained.