In this paper, a new method for the estimation of the effect of DSM program is proposed. By identifying the learning curve of high efficient induction motor, the effect of DSM program applied to that product can be estimated. The learning curve of normal induction motor, to which no DSM program is applied, is identified also. Both learning curves, which are different shapes, means different teaming ratio. It can be concluded that DSM program makes the learning curve of the product change the shape. It also can be concluded that DSM program has influence on the sale of the product to which it is applied.