The forward planar transformer, which had power capacity of 300 W, input voltage of 220 V, output voltage of 15 V, and switching frequency of 300 KHz, was designed and manufactured by using the planar core with large effective area and the flat copper leadframes for miniaturization and high efficiency of the switching mode power supply (SMPS). As well as, a forward converter equipped with the above mentioned planar transformer was manufactured and electromagnetic characteristics were investigated. The numerical value of turns for 1st and 2nd winding were 15 and 2 respectively The self inductance of 1st winding was 1.592 mH, very low leakage inductance of 2.7 $mu$H, and the coupling factor of 0.928 were obtained at switching frequency of 300 KHz. The high efficiency of 88.62 % for the SMPS equipped with planar transformer was obtained at power capacity of 300 W.