MPEG-4 AVC is an international video coding standard that is being developed. The standardization is mainly targeted at a very high compression ratio. MPEG-4 AVC is a general video coding technology that may be used in various applications. Therefore, MPEG-4 AVC needs an efficient rate control method to be applied in various communication environments. This paper is based on the rate control method that considers human visual characteristic. In this paper, we propose the constant bit rate control method using adaptive quantization and scene change detection. Experiments performed using various test images and experimentation results exhibits a favorable performance over existing rate control methods.