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통신사업자의 통신방송 융합사업 진출전략 및 전망 - TV-based VOD를 중심으로 -
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  • 통신사업자의 통신방송 융합사업 진출전략 및 전망 - TV-based VOD를 중심으로 -
  • A Study on Telcos′ Strategies to Digital Converged Service and Its Prospects; Focusing on TV-based VOD Service
저자명
조병선,황호영
간행물명
기술혁신학회지
권/호정보
2004년|7권 2호|pp.459-479 (21 pages)
발행정보
한국기술혁신학회
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정기간행물|
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이 논문은 한국과학기술정보연구원과 논문 연계를 통해 무료로 제공되는 원문입니다.
서지반출

기타언어초록

As the high-speed internet access market steadily nears its maturity phase, growth is quickly tapering off and competition, intensifying. As a result telecommunications companies are at present faced with the urgent need to evolve away from a growth model based on continuous acquisition of new subscribers. The recent convergence of telecommunication and broadcasting has come about precisely at this transitional period in the telecommunications market, and is perceived by the industry both as a new business opportunity and as a threat. TV-based VOD(Video on Demand), for one, is able to attract new customers desiring multimedia services of superior quality and to lock-in existing customers. Meanwhile, the latest evolution in network development is brightening the market prospect for TV-based VOD. The service has now hit the market, deployed over VDSL networks - a next-generation high-speed internet - and advanced cable modem networks, delivering high-definition DVD-quality videos. TV-based VOD is a service whose deployment is closely linked to the evolution of subscriber networks. According to the forecast produced by the present study, based on the forecast on the post-ADSL market and a survey conducted on VOD, as post-ADSL subscribers increase from 1.53 million in 2003 to 4.44 million in 2004, and 9.87 million in 2006, the percentage of post-ADSL subscribers with intention to also subscribe to a VOD service is expected to rise from 16% to 34% in 2006. Accordingly, VOD subscribers are estimated to increase from 0.24 million in 2003 to 0.98 million in 2004 and to 3.35 million in 2006.