This study was to investigate the rational propagation of the Vitex rotundifolia, which is distributed as a community naturally at coastal area in Korea. The germination rate of ordinary temperature stored fruits was the highest with 67%. In the matter of the number of seedlings per fruit, 1 seed germinated fruit was the most with 40.3 % and the mean was 1.4 seedlings per fruit. The best rooting rate of both greenwood and hardwood cutting was 96.7% in the case of cuttings soaked in IBA 2500ppm for 1 minute on the Compost+Sand bed-soils. Generally the root development of cuttings was higher in the high IBA concentration with soaking in a moment than in the low IBA concentration with soaking in long time, and bed-soils mixed with sands and composts. And in the rooting rate, greenwood cutting was better about 10% than hardwood cutting of Vitex rotundifolia.