A rapid growth of the Internet user and rich media content cause an excessive server load and high network traffic, and thus it decreases the quality of service. A solution to this problem is to distribute the content on multiple replicated servers. However, in this circumstance, clients face additional task of selecting the best server to provide proper so${gamma}$vice which clients request. This paper is intended to propose an adaptive server selection mechanism for a client request based on distance and server load. This will offer a fast and scalable service in response to the increase of massive and realtime multimedia content and contribute to floating a new business model of digital content service.