In this study, single-phase heat transfer experiments were conducted with Oblong Shell and Plate heat exchanger using water. An experimental water loop has been developed to measure the single-phase heat transfer coefficient and pressure drop in a vertical Oblong Shell and Plate heat exchanger. Downflow of hot water in one channel receives heat from the cold water upflow of water in the other channel. Similar to the case of a plate heat exchanger, even at a very low Reynolds number, the flow in the Oblong Shell and Plate heat exchanger remains turbulent. The present data show that the heat transfer coefficient and pressure drop increase with the Reynolds number. Based on the present data, empirical correlations of the heat transfer coefficient and pressure drop in terms of Nusselt number and friction factor were proposed. Also, performance prediction analyses for Oblong Shell and Plate heat exchanger were executed and compared with experiments. $varepsilon$-NTU method was used in this prediction program. Independent variables are flow rates and inlet temperatures. Compared with experimental data, the accuracy of the program is within the error bounds of $pm$5% in the heat transfer rate.