Surface treatment using an excimer pulse laser beam has been conducted in order to increase the adhesive strength of vulcanized rubber. The adhesive strength increased with increasing the number of irradiation time with laser pulses and reached to 1,500 N/m after 100 cycles of irradiation. Increased in energy density was directly proportional to the improvement of the adhesive strength. Maximum value of the adhesive strength of 1,500 N/m obtained at the energy density of 176 mJ/$ extrm{cm}^2$. We conclude that an increased energy density improves in both the surface area and adhesive strength.